PTBI

Proud To Be Indian

Bringing the Loom into the Modern Indian Context

  

Having worked with a plethora of carpet design traditions that are dominated by Indo-Persia, Indo-Nepal & Indo-China influences, we felt the time had come to showcase the milieu of design that is Indian culture.

Looking to our country’s celebrated designers to reinvent the loom, Obeetee launches the Proud To Be Indian campaign – a movement that translates our colourful tapestry of design & artistry into the modern Indian context. The crème of India’s creative talent, together with Obeetee’s most skilled weavers render an inspired series of the modern Indian carpet.

Renowned for his aesthetic of inspired reinvention, Tarun Tahiliani helms the first series of this campaign with his quintessential aesthetic of understated opulence. The three collections that span his series reflect the distinct nuances of Lucknavi Chikankari, Rajasthani Miniature Paintings & his Original Abstract Art. Each creation unravelling a hand-woven work that pays tribute to indigenous India, as it tells its own story.

Obeetee is proud to partner with Abraham & Thakore to make rugs that represent design, material and craftsmanship that are local, yet exceptional in heritage and quality. We collaborated with Abraham & Thakore because we were attracted to their unique sensibilities, which are both cutting-edge yet tied intricately to India’s ethos

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Designers

Abraham & Thakore

Abraham & Thakore

Abraham & Thakore

  

Their Journey with Obeetee

Abraham & Thakore is one of India’s most successful and respected design houses for fashion and accessories as well as textile products for the home. This design label was initially established by David Abraham and Rakesh Thakore, who were later joined by Kevin Nigli.

Each Abraham & Thakore collection continues the exploration of developing a quiet and modern design voice while simultaneously drawing on the rich traditional vocabulary of Indian design and craft. Playing with techniques and new structures to explore and develop modern simplistic designs with references to Indian heritage epitomises their key design statement and ethos.

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Tarun Tahiliani

Tarun Tahiliani

  

Tarun Tahiliani & his journey with Obeetee

Pronounced as the 'The Karl Lagerfeld of India', by Isabella Bow, Tarun Tahiliani has carved for himself a niche that is defined by his ethno-centric aesthetic, rooted in modern silhouettes. Unafraid to push the boundaries of his creative evolution, in every creation of the haute couture designer, you will see a subliminal homage to his proud Indian roots and a celebration of its vivid heritage.

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Tarun Tahiliani
  
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OBEETEE

from the heart of India

  

Our Journey from Mirzapur to the World

Founded as Oakley, Bowden & Taylor, our story begins in 1920 in Mirzapur, India - a town on the Grand Trunk Road that became the heart of rug-making in India. Ethical craftsmanship, innovative design & traditional processes gives Obeetee the distinction of being the most reputable exporter of hand-made rugs from India.

Having piqued the interest & earned the patronage of the likes of Her Majesty, Queen Elizabeth II, Pt. Jawaharlal Nehra & Amitabh Bachchan over the years, we have grown to be the oldest manufacturer of rugs from India & one of its largest exporters in the world.

With over 25,000 independent artisans & 1,000 permanent employees under our canopy, Obeetee is cutting-edge in its design while being rooted in our traditional craft and century-old legacy. Our ethos is as defined by our century-old legacy as it is by millennial innovations & social entrepreneurship.

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A Labour of Love   

A Labour of Love

  

Reinventing century-old processes for a collection that celebrates our vision of Proud To Be Indian.

Having felt that time had come to weave a collection that represented India’s place in the global design (milieu), we launched an ambitious campaign that demanded commitment, tenacity & passion. So, we called on our most experienced weaver

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Looms of Change   

Looms of Change

  

“The process of weaving a carpet is a way of life, and we are committed to protecting that way of life.” – Rudra Chatterjee, Chairman, Obeetee

Since OBEETEE (began) nearly 100 years ago, we have made rooted commitments to the social, economic and environmental impacts of our business on the community that sustains us. As a testament to our efforts, OBEETEE is the first company in its industry to achieve the SA 8000

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The OBEETEE Legacy   

The Obeetee Legacy

  

From the corridors of royalty to haute couture boudoirs, Obeetee’s is an illustrious legacy that is far from being confined to the glories of its past – the future for us, is always the only way forward.

“Carpets are works of art. Weaving them is one of the ancient crafts for which India is so rightly famous and carpet manufacturing put money where it’s most needed - into the villages of India,”

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