Looking to our country’s celebrated designers to reinvent the loom, Obeetee
launches the Proud To Be Indian campaign – a movement that translates our
colourful tapestry of design & artistry into the modern Indian context. The crème of
India’s creative talent, together with Obeetee’s most skilled weavers render an
inspired series of the modern Indian carpet.
Renowned for his aesthetic of inspired reinvention, Tarun Tahiliani helms the first series of this campaign with his quintessential aesthetic of understated opulence. The three collections that span his series reflect the distinct nuances of Lucknavi Chikankari, Rajasthani Miniature Paintings & his Original Abstract Art. Each creation unravelling a hand-woven work that pays tribute to indigenous India, as it tells its own story.